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Our Story

How It All Began?!

Studying essential oil's influence on mind-body and providing well-rounded education in aromatherapy for more than 15 years certified aromatherapist Lejla, decided to create a personal care brand for her 3 daughters, so they can grow following the principles of ecology and use clean beauty products in today’s fast-moving environment. The products application leads to creating a holistic experience. 

She achieves a balance by connecting phytochemistry (a study of phytochemicals - chemicals derived from plants) with ancient traditions. This balance allows long-term effective formulas to emerge. Nature is an inspiration, a catalyst for the creation of formulas and rituals, and the greatest achievements come from silence and confidence in nature.

The Process Of Creating?!

Firmly rooted in the principles and practices of Slow Cosmetics, we choose exclusive partnerships with local farmers or reliable suppliers, ensuring the highest quality and strictest transparency of plant extracts, carrier oils, and essential oils.  Most of our raw materials are sourced from The Balkan.

The Balkan  Peninsula is a natural environment rich in plants, herbs, vitamins and minerals, as well as the power of the Mediterranean climate. All these natural components have multiple beneficial properties that are captured in our product line. In the creation of each product, much attention is paid as well to all activities to preserve all the gentle and good substances that plants are bringing to us. In such production processes, the plants preserve the essences and energy of the environment in which they grew, their fragrance, and hundreds of antioxidants, vitamins, and nutrients. 

Our Values?!

We believe that beauty should be a practice of loving personal care that begins and ends with intention.
Our brand represents a high standard for all Aroma-cosmetic products and Aroma- therapeutic products, their raw materials and the production processes.

All our formulas must contain: undiluted therapeutic essential oils or cold press carrier oils or hydrolats (hydrosol).

We are more than just a natural cosmetic brand. We represent the harmony between the Earth and humans. 

 When nurtured naturally, beauty reciprocate!

                                                                                          -Lejla Ljubenkovic
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