How It All Began
The story of our brand began with a desire to provide clean, eco-friendly beauty products for the founderCertified aromatherapist Lejla, who has spent over 15 years studying the effects of essential oils on the mind and body, wanted to ensure that her daughters could grow up using products that aligned with her own principles of ecology.
In her search for the perfect formulas, Lejla drew upon the wisdom of ancient traditions and the latest research in phytochemistry, the study of chemicals derived from plants. This balance between science and tradition allowed her to create long-lasting, effective products that draw inspiration from the natural world.
At the heart of our brand is a commitment to Slow Cosmetics, a philosophy that values transparency, quality, and sustainability. We work exclusively with local farmers and reliable suppliers to source the highest quality raw materials, including plant extracts, carrier oils, and essential oils, many of which are sourced from the rich and diverse Balkan Peninsula.
The Balkan Peninsula is a verdant and diverse region, blessed with a rich array of plants, herbs, vitamins, and minerals, as well as the nourishing influence of the Mediterranean climate. These natural resources provide a wealth of beneficial properties that are expertly captured in our product line. In the creation of each product, we take great care to preserve the gentle and restorative qualities of the plants we use, ensuring that they retain the essences and energy of the environment in which they grew, along with their fragrances and a host of antioxidants, vitamins, and nutrients. Our production processes are designed to maximize the purity and potency of these ingredients, so that you can experience the full benefits of nature in every product.
For us, beauty is more than just a surface-level concern. It is a practice of loving self-care that begins and ends with intention, and we strive to embody this philosophy in everything we do.
Our brand represents a high standard for all aroma-cosmetic and aroma-therapeutic products, and we are committed to using only undiluted therapeutic essential oils, cold-pressed carrier oils, or hydrolats (hydrosols) in our formulas.
We believe that we are more than just a natural cosmetic brand - we are a representation of the harmony between humans and the earth.